Atlas Comics is the 1950s comic book publishing company that would evolve into Marvel Comics. Magazine and paperback-novel publisher Martin Goodman, whose business strategy involved having a multitude of corporate entities, used Atlas as the umbrella name for his comic-book division during this time. Atlas was located on the 14th floor of the Empire State Building.
This company is distinct from the 1970s comic-book company, also founded by Goodman, that is generally known as Atlas/Seaboard Comics
Atlas grew out of Timely Comics, the company Goodman founded in 1939 and whose star characters during the 1930s and '40s Golden Age of comic books were the Human Torch, the Sub-Mariner, and Captain America. The post-war era, however, found superheroes falling out of fashion. Television and paperback books now also competed for readers and leisure time.
The line marking the end of the Golden Age is vague, but for Timely, at least, historians point to the cancellation of Captain America Comics at issue #75 (Feb. 1950) — by which time the series had already been Captain America's Weird Tales for two issues, with the finale featuring merely anthological suspense stories and no superheroes.
The company's flagship title, Marvel Mystery Comics, starring the Human Torch, had already ended its run (with #92, June 1949), as had Sub-Mariner Comics (with #32, the same month). Goodman's comic-book line dropped superheroes and expanded into a wider variety of genres than even Timely had published, emphasizing horror, Westerns, humor, funny-animal, men's adventure-drama, crime, and war comics, later adding a helping of jungle books, romance titles, and even espionage, medieval adventure, Bible stories and sports. As did other publishers, Atlas also courted female readers with mostly humorous comics about models and career women.
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Most informations: http://en.wikipedia.org/wiki/Atlas_Comics_%281950s%29
Captain America, Torch Human and Namor (Sub-Mariner)
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