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Book Description
A beautiful, incisive introduction to the use of type

* Packed with great examples from leading design studios
* Introduces students to type and offers inspiration for working creatives

The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

About the Author
Gavin Ambrose teaches typographic and information design at the London College of Communication. He has written and designed several books on graphic design, branding, and packaging, including Basics Design: Format. He s in Kent, England.

Paul Harris is a writer and editor whose work has appeared in magazines on both sides of the Atlantic. His most recent book is Dazed and Confused, a guide to style. He s in Santiago, Chile.
Product Details
* 200 colour illustrations
* Paperback: 176 pages
* Publisher: AVA Publishing; First Edition edition (November 15, 2006)
* Language: English
* ISBN-10: 2940373450
* ISBN-13: 978-2940373451

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